Digital Media Buyer turning ad spend into pipeline — Google Ads, Meta, DV360, The Trade Desk and a stack of programmatic platforms, wired together with GA4 & GTM.
Performance-driven media buyer with 2+ years running programmatic and paid campaigns across Google Ads, Meta, DV360, The Trade Desk, Teads, Nextdoor, Basis Technologies, Snapchat, MNTN & CM360 — mapping user intent and shipping tracking frameworks in GA4/GTM to bring CPA down and growth up.
Every platform below has run real client budget — from search intent to full-funnel attribution to the creative that closes the loop.
Built Google Ads, Meta and programmatic campaigns end-to-end, running rigorous A/B tests on search copy and creative to push conversion rate and ROAS.
Deployed programmatic buys via DV360, The Trade Desk and CM360, then used GA4 to audit funnel performance and lift retention on landing pages.
Led high-intent Search and LinkedIn lifecycles targeting enterprise decision-makers — from keyword architecture through to final attribution.
Implemented conversion tracking and custom GTM tagging matrices, and built conversion-focused pages in Elementor that grew B2B lead volume.
Ran multi-channel paid media while managing client DV360 advertiser accounts — configuration, budget pacing and line-item optimization.
Tracked CTR, CPC, CPA and ROAS through custom GA4/GTM setups, pairing the numbers with competitor research to win new search traffic.